"Banner Ads, Search Engine Advertising, Social Networks, and more. How is a marketer to reach a new generation of consumers?"
We are inundated with thousands of marketing messages every day. Our senses are flooded with everything from vivid graphics, loud sounds, and olfactory teasers. With so many channels available, getting your message out is easy, but making it stick isn’t.
So where is a marketer to turn? To a recent technique gaining ground called “advergaming.” Advergaming involves embedding an advertising message into an interactive game. Unlike serving up a basic banner ad, advergaming goes further by making the brand or message directly part of the game.
By embedding a brand and/or product within a relevant activity or associating it with a lifestyle, advertising effectiveness increases significantly.